Privacy policy

Last updated: 4 June 2025

This Privacy Policy describes how Sahara (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from sahara.befain.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to users of the Services, encompassing customers, site visitors, or others whose information we collect as described herein.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please refrain from using or accessing the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on the Site, the "Last updated" date will be modified, and other required steps will be followed as required by applicable law.

How We Collect and Use Your Personal Information

We collect personal information from a variety of sources to provide the Services. The way we collect and use information depends on how you interact with us. We use this information to communicate with you, provide and improve the Services, comply with legal obligations, enforce terms of service, and protect or defend our rights and those of our users.

What Personal Information We Collect

The types of personal information we collect depend on your interaction with the Site and Services. "Personal information" refers to data that can identify, describe, relate to, or be associated with you. Below are the categories and types of information we collect:

  • Information We Collect Directly from You:
    • Contact details: Your name, address, phone number, and email.
    • Order information: Your name, billing and shipping addresses, payment confirmation, and phone number.
    • Account information: Your username, password, and security questions.
    • Shopping information: Items viewed, cart contents, wishlist additions, loyalty points, reviews, and referrals.
    • Customer support information: Details you include in communications like messages.

Some features of the Services may necessitate that you provide certain information. Electing not to provide this information could limit your access to these features.

  • Information We Collect through Cookies and Usage Data:
    We automatically collect information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data includes device information, browser data, network details, IP address, and details on how you interact with the Services.

  • Information We Obtain from Third Parties:
    We may obtain information from third parties like vendors, service providers, and partners, such as Shopify or payment processors, who assist in providing our services. This information will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

  • Providing Products and Services:
    We use your personal information to fulfil our contract with you - processing payments, fulfilling orders, sending notifications related to transactions, creating accounts, arranging shipping, and facilitating returns and exchanges.

  • Marketing and Advertising:
    We use your personal information for marketing, such as sending promotions via email, text, or mail, and customising advertising on our Site and other websites.

  • Security and Fraud Prevention:
    We deploy your personal information to detect, investigate, or act against fraudulent, illegal, or malicious activities. Ensure you keep your account credentials secure and contact us immediately if you believe your account is compromised.

  • Communicating with You and Service Improvement:
    Your information helps us provide customer support and enhance our Services, maintaining our business relationship with you.

Cookies

Our Site employs Cookies to enhance functionality, remember preferences, perform analytics, and tailor advertising. You can manage Cookies through browser settings, but blocking them might impact your experience and restrict certain features.

How We Disclose Personal Information

We may disclose personal information under various circumstances subject to this Privacy Policy, including:

  • With Vendors and Service Providers:
    We share information with parties like IT management, payment processing, and data analytics providers performing services on our behalf.

  • With Business and Marketing Partners:
    We may share information for service provision and advertising purposes.

  • For Legal Reasons:
    To comply with legal obligations or protect our Services, rights, and those of others.

User Generated Content

You may post content like product reviews publicly through our Services. Such content is accessible by anyone, and we do not control how it is used by third parties.

Third-Party Websites and Links

Our Site may contain links to external websites governed by their own privacy and security policies. We advise reviewing these policies, as we bear no responsibility for third-party content or practices.

Children's Data

The Services are not intended for use by children under 16, and we do not knowingly collect personal information from them. Parents or guardians can contact us to request deletion of such data.

Security and Retention of Your Information

While we aim to protect your personal information, no security system is foolproof. Avoid using insecure channels for sensitive communication. Retention of your information depends on factors like the necessity for services, legal compliance, and dispute resolution.

Your Rights

Depending on local laws, you may have rights regarding personal information, including access, deletion, correction, portability, restriction, and withdrawal of consent. You can manage communication preferences and lodge complaints as needed.

International Transfers

Your information may be processed outside your home country, particularly if transferred from Europe. We rely on recognised transfer mechanisms or equivalent contracts for such transfers.

Contact

For questions about our privacy practices or to exercise your rights, email us at hello@sahara.befain.com or contact us at PO Box 515000, Sharjah, SH, United Arab Emirates.